Off-Page Optimization

Off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. The main factors in off-page optimization are the Links ("Votes") to your page.

On-Page Optimization

On-Page optimization is a process of maximizing your web page appearances with the relative keywords that are present on page content in the search engines. This may not increase the ranking of your web pages but makes it easier for search engine to recognize the content of the web page, which in deed helps the search engine to send the targeted traffic to your web page.

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Latent Semantic Optimization Process

The process of LSO starts before the designing of the web site initiates; it begins with choosing the right domain name with relevant keywords that match the user’s physiological attitude when he searches for the relative subject or business in terms of terminology. When the website domain is evaluated the real process of optimization begins, there are two types of optimization:

· On-page optimization
· Off-page optimization